SEO Keywords Research Guide Tutorials

What is a Keywords in SEO

Keywords are words that are used to search information in Search Engines that refers to a specific topic. We can also say that keywords are the important words. Keywords are various types like Singular Keywords, Plural keywords, Strong & Weak keywords, Global & Local keywords, Misspelled keywords, Seasonal keywords and Long tail keywords.

How Keywords work?

When you search for information using a Keyword, the Search Engine looks for all the indexed pages in the database contacting the specific word or words (Called as keywords)

Types of Keywords

Every term that you search on search engine is a keywords. So Keywords are of many types that vary to the individual human behavior. Keywords define the keywords on the bases of their category are Very difficult. But a small list of all the type of keywords are explained below.

Singular Keywords   : That Contain Only Single Words Like Book
Plural keywords        : That Contain Specific Range of search term Example Books
Strong Keywords       :  High Volume Search Keywords & Geo Specific example Apple ipad
Weak Keywords        :  Low Volume Search keywords With some specific detail
Global Keywords       : All the keywords that target on whole world is called global keyword
Local Keywords         : Form of keywords thatSearch with Location Example SEO in india
Misspelled Keywords : Keywords that have some spelling mistake & change the meaning f the concept.
Sesonal Keywords     : Only some short time period Keywords Example Diwali gifts,Christmas cards
Long Tail Keywords   : Combination of highly searched keyword or Mixed Keywords.

Keyword research

The very first step in the SEO process is to research which keywords  you should be targeting The search technique of the keywords for your website is known as keywords research. For searching a keyword for your website we need to keep some important point in mind that are

• Keywords are related to your website.
• Check Keyword Competition before targeting.
• Always try to start Targeting Low Competition keywords.
• Always Use Global Keywords.
• Keywords must be in English language
• Don't Optimize Your Company name & Product name (Because its self optimized).

Keyword research tools

Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products. Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can,. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact.

Yahoo has been releasing their keyword search information for years, and many tools are based off of this specific data. We've collected a wide variety of helpful tools that will give you a general idea of which keywords you should target when making and optimizing your websites.

picking a short list

To put the optimizing tactics that we teach to good use, we recommend that you try to target no more than 2 or 3 keyword phrases per page. A common mistake by many SEO beginners is to stuff 500 different keywords on one page and wait for the #1 rankings to roll in. That might have worked 10 years ago, but the algorithms that search engines use these days are much more sophisticated and are not tricked by this. That's why it's best to start small, and be concise with the keywords that you choose. New sites in particular will find it nearly impossible to rank well for many keyword phrases upon first starting out.